AARBF’s Scald Prevention Message Coming to a Bus Near You!

The Alisa Ann Ruch Burn Foundation is kicking off its public safety campaign focused on scald prevention in Los Angeles, San Francisco, and Alameda Counties on March 31! Generously funded by FEMA through a Fire Prevention and Safety grant, the campaign will reach millions through advertisements posted on public transit and bus shelters, and even Los Angeles fire engines. AARBF has also partnered with local hospitals, clinics, and other community centers to get the word out.

The campaign aims to educate parents of children under 5 about the danger of hot liquids. Scald injuries are highly preventable, yet thousands of California children are injured by hot foods and drinks each year. The campaign advertisements will raise awareness of scald injuries, as well as giving caregivers tips on how to keep children safe from burns.

On March 31, AARBF will also unveil the new Protect Your Child scald prevention kits, now available in English and Spanish and in two age groups: Infant and Toddler. The kits are free to any parent or caregiver in California, and can be ordered online at www.beburnsafe.com, or by calling your local office. For more information on the kits and how to prevent scalds, visit the Protect Your Child page on our website.